GenAI Strategy Playbook

INSIGHTS - JULY 2026

GenAI strategy shouldn't start with the tech – regardless of what your vendor tells you.

You don’t have to bolt AI onto existing processes. There is a better way.

This playbook helps you start with business outcomes and work backwards – building the five key layers that create a strong AI strategy: outcomes, data, human judgment, guardrails, and institutional knowledge your competitors can’t replicate.

Designed for leadership teams, our playbook features practical tools, worked examples, and no bullshit.