GenAI Strategy Playbook
INSIGHTS - JULY 2026
GenAI strategy shouldn't start with the tech – regardless of what your vendor tells you.
You don’t have to bolt AI onto existing processes. There is a better way.
This playbook helps you start with business outcomes and work backwards – building the five key layers that create a strong AI strategy: outcomes, data, human judgment, guardrails, and institutional knowledge your competitors can’t replicate.
Designed for leadership teams, our playbook features practical tools, worked examples, and no bullshit.

